Shopify Segmentation Performance Report (Digital & Services)

A custom performance report designed for merchants who have already completed the Shopify Customer Segmentation & Analytics Consulting service.
This version focuses specifically on digital products, subscriptions, memberships, courses, and service-based Shopify stores.

It analyzes how each of your custom-defined segments behaves in terms of engagement, retention, conversion, and sales — critical metrics for digital or service-based business models.

Designed for Users of Shopify Customer Segmentation & Analytics Consulting

Because your segments were already created during the Shopify Customer Segmentation & Analytics Consulting service, this report focuses entirely on performance, not setup.

We evaluate:

• Segment engagement patterns

• Churn and retention behavior

• Purchase frequency (or renewal frequency)

• Content or service consumption trends

• High-value vs low-value cohorts

What This Report Includes

• Segment-level performance breakdown

• Retention, renewal, or re-purchase patterns

• Digital engagement indicators (logins, sessions, consumption signals)*

• Funnel and conversion patterns

• Revenue contribution analysis

• Declining or emerging customer cohorts

• Recommendations based on segment behavior

*depends on tools/platform connections available

Engagement & Retention Insights

• Customer activity per segment

• Renewal or reactivation likelihood

• Churn risk indicators

• Segment-level behavior over time

• Lifecycle engagement trends

Especially important for:
subscriptions, memberships, online learning, digital downloads, and service retainers.

Sales & Growth Metrics

• Revenue trends by segment

• New vs returning digital purchasers

• Upsell / cross-sell conversion by cohort

• High-value customer segment identification

• Forecast signals for growing customer groups

Who This Report Is For

• Shopify merchants selling digital products or services

• Businesses offering subscriptions, memberships, or online courses

• Stores optimizing retention and customer lifetime value

• Teams using segmentation for lifecycle emails or funnels

• Users of Shopify Customer Segmentation & Analytics Consulting who want deeper performance analysis

Delivery Time

• Standard delivery: ~1 week

• Express delivery (~3 days): if API access available.

Optional FAQ

Do I need Shopify Customer Segmentation & Analytics Consulting first?

Yes. This report analyzes the segments built during that service.

What formats do you deliver the report in?

A structured PDF and/or dashboard-style output. Clear, segment-level insights.

Does this include marketing funnel recommendations?

Yes — recommendations are tailored to digital-product or service-based customer journeys.